Idea
The most influential trade fair for the furniture production, woodworking machinery and interior decor industry in Asia - interzum guangzhou – Asia's market trends, consumer values and fashionable color and material trends are also the focus of global professionals on this powerful supply chain platform built by leading interior material brands from around the world.
As the world's only annual publication on Asian aesthetics trends, “Asia Color Trend Book” published since 2008 by DIC Corporation, has been cooperating with trend experts from Asian countries for nearly 20 years, exploring the veins of Asian culture, art and design, analyzing the trends in Asia, predicting the future, and bringing inspirations to transnational cross-boundary creativity. Asia's most comprehensive furniture and interior décor trade fair and Asia’s creative Media join hands to create an Asian aesthetic space.
Theme
In the curated area of CIFM/interzum guangzhou, the Asian Color Trends Annual brings a new interpretation of Asian aesthetics with two themes, "Re-route" and "Coexistence" echoing the show's new slogan for 2024, "Surpass".
In this era of rapid change, people's communication, thoughts, opinions and aesthetics have changed dramatically. In the dynamic and ever-changing furniture market, Asian trends are in sync with global trends, while revealing a unique world view of personality, color and materials.
"Re-route" presents Asia's return to tradition, the fusion of exotic cultures, the interaction between virtual and real, the focus on the mind and the methodology of extending the senses, the reconstruction of individuality beyond existing boundaries, and the sublimation of creativity into a new era. "Coexistence" recognizes the ancient philosophy of the unity of heaven and mankind, explores the symbiosis between science and technology and the natural order, sustainable material transformation and regeneration, and guides the spirit of new craftsmanship in the near future.