Guangzhou, China 28.-31. 03. 2025

interzum guangzhou Award 2024 - Interview with Dick Spierenburg

CIFM / guangzhou-interzum

Dick Spierenburg

- International designer

- Founder of Spierenburg Studio

- Creative Director of imm cologne


1. How do you perceive the current trends and innovations in the furniture manufacturing industry based on the entries you've reviewed? What will be the keywords for the future trends?

More of interest than variations on well known themes are products which are based on the use of resources with less environmental impact, using less energy to produce them. So sustainable development is the keyword. Furthermore I see products coming on using scientific and technological know-how bringing on additional comfort and user-friendly experiences. 

 

2. As an expert in the field, what advice do you have for manufacturers looking to enhance the quality and design of furniture and accessories?

Focussing on serious needs and more sustainable products and processes are extremely important. As well as keeping products and materials up to date.

3. In your opinion, how will the interzum guangzhou Award contribute to the furniture manufacturing industry?

interzum guangzhou Award is showing the latest product and material innovations and support the industry to keep informed and motivated to deliver optimal performance.

 

4.What do you think about the furniture design in Asia and its global impact?

Its scale and professionality leads to more impact worldwide as we have already seen in architecture.   

 

5. Given your extensive experience in both furniture design and interior architecture, how would you suggest the manufacturers to balance the commercial value and artistic innovation of their products?

Creative innovation is as important as technological and sustainable innovation. As well as understanding users and societal needs and expectations. By these aspects commercial values will be measured.