Guangzhou, China 28.-31. 03. 2023

#interzum guangzhou

Another successful year for Asia’s largest and most comprehensive woodworking, furniture production and interior decoration trade fair in Guangzhou

Guangzhou, China / Apr. 25, 2017

After four days of intense business activities and exchange, Asia’s largest and most comprehensive woodworking, furniture production and interior decor trade fair in China’s southern production hub of Guangzhou has wrapped up, ending another successful year on March 31. Showcasing 1,396 exhibitors from 38 countries and regions, including mainland China, Hong Kong, Taiwan, Finland, Germany, Italy, Japan, Korea, Malaysia, the United Arab Emirates, the United States and Turkey, CIFM / interzum guangzhou 2017, along with the China International Furniture Fair – Office Show segment, drew some 83,356 visitors, an increase of 13.7% from last year. High-level representatives from the German, US and Netherlands Consulates in Guangzhou also graced the event with their presence.

Some of the industry heavyweights exhibiting at this edition included: IMA, SCM, Leuco, Vollmer, Homag, Biesse, Duerkopp, Leggett & Platt, Lianrou, Okin Refined, Dongtai, Repon, Titus, FGV, American Softwoods, Kleiberit, Bostik, Jowat, Bekaert Deslee, Boyteks Tekstil, Rehau, Schattdecor, Kastamonu and Huali.

This year, the event’s amped up series of supporting activities attracted over 2,000 attendees, including the third edition of the Annual Guangdong Home Tech Fair. Invited panel experts and industry representatives shed light and shared valuable experience revolving around smart home, custom equipment, digital R&D for design, color systems and the application of natural eco-friendly materials, and provided innovative solutions and concepts.

In addition, exhibitor-initiated seminars such as the Global Color Trends Conference 2017/2018, as well as product presentations on new technologies and product applications, with the likes of the multiple purposes of Swedish Wood as a modern material and special edge banding and premium melamine products also reported strong attendance.

One of the highlights of the event was undoubtedly the special experiential display entitled "Unveiling – The Mysteries of Furniture Production" showcasing the various aspects of furniture production from raw materials, components, hardware and textile.

David Feng, managing director of Koelnmesse in China expressed: “Of the furniture production trade fairs in the entire Asia, interzum guangzhou has become the region’s premier industry recognized event based on all measurement indicators, such as trade effectiveness, trendsetting and new product releases. This edition has accomplished gratifying achievements on all fronts in terms of scale, number of visitors and exhibitor satisfaction level, including an increasing number of overseas brands that have chosen to enter the Asian market through interzum guangzhou. I am very pleased that interzum guangzhou has been affirmed by the industry. Moving forward, we will continue to work together with the China Foreign Trade Center (Group) to provide a professional international exchange platform for the industry.”

Participating at interzum guangzhou for the first time, industrial product line manager of Bostik in Shanghai, Sun Meng said: “There are numerous first-class exhibitors at the event and the atmosphere is excellent. Foot traffic has been high and the profile of visitors is especially comprehensive. We primarily target mid to high-end furniture enterprises, and we’ve seen scores of potential customers today at our booth. We’ve received visitors from the design, wood and interior decoration industries, which we are very pleased about. The organizer has provided us with great service, and we will continue to exhibit next year.”

“We are very satisfied with the outcome of our participation this year and will continue to exhibit next year, hoping to apply for a larger area to showcase more equipment. Visitors are of high quality and we’ve met our existing as well as potential customers, including a number of overseas visitors. We’ve participated in similar trade fairs in Beijing, Shanghai, and Chengdu, but in comparison interzum guangzhou is definitely superior in both reputation and visitor quality and numbers,” noted Woodtron’s sales manager, Pang Tao - a fellow first-timer at the event.

Anthony Smith, director of Insignia Manufacturing Ltd, a visitor who was similarly pleased with interzum guangzhou 2017 said: “I've made some good new contacts and also maintained some old ones. We may exhibit here next year as it seems that we can get really good results here. It's really a good show for business.”

To learn more about CIFM / interzum guangzhou 2017, visit:


About the Organizers


As a world-renowned trade fair organizer, Koelnmesse has an excellent track record for organizing some of the world’s most successful trade events, such as the accomplished interzum and imm in Cologne, Germany and furniPRO ASIA in Singapore. With 90 years’ experience in organizing large-scale commercial events connecting buyers and sellers, Koelnmesse brings forth an unrivaled skill-set and expertise needed to develop CIFM / interzum guangzhou into the premier international furniture production trade show in Asia.

China Foreign Trade Centre (Group)

The China Foreign Trade Centre (Group) is a highly qualified and experienced exhibition company. For more than 50 years, it has been organizing the China Import and Export Fair (also known as the Canton Fair), the largest trade fair in China. It is also the organizer of CIFF (China International Furniture Fair (Guangzhou), Asia’s biggest furniture trade fair.