Guangzhou, China 28.-31. 03. 2023

#interzum guangzhou

Renewed demand of imported furniture hardware fittings expected at CIFM / interzum guangzhou 2017

Guangzhou, China / 19 Sept. 2016

Slated to take place from March 28 – 31, 2017 at the China Import and Export Fair (Pazhou Complex), CIFM / interzum guangzhou, which has been partnering the prestigious China International Furniture Fair (CIFF) for years, is recognized as the largest and most comprehensive woodworking machinery, furniture production and interior decor industry event in Asia. With a scale spanning 140,000 square meters, the four-day event is expected to attract more than 1,200 exhibitors.

As of the end of August, more than 91% of the booth spaces at the international halls have been booked up. Organizers expect a complete sell-out four months ahead of show opening – a strong indicator of a proven trade fair.

As a benchmark for events of the same kind in Asia, CIFM / interzum guangzhou has been serving as a "one-stop" sourcing platform meeting the demands of each market segment. It is also a major gateway for numerous international brands to open up the Asia and China markets.

Big names, new additions to national pavilions

Boasting a larger international area for showcase this edition, the number of national pavilions will increase to 10, from the following countries and organizations: Germany, Italy, Turkey, France, Korea, Chile, the United States / Canada, the American Hardwood Export Council, Canada Wood and Sweden.

In addition to well-known industry giants, numerous innovative small and medium overseas enterprises will also participate in CIFM / interzum guangzhou 2017 - the debut appearance in China for a number of them. With an impressive exhibitor line-up, the industry will have the opportunity to experience the industry's most cutting-edge products and technology. Among them, confirmed exhibitors include:

Woodworking Machinery & Tools

IMA (Germany), Leitz (Germany), SCM (Italy), Union Brother (US), Vollmer (Germany), Paolino Bacci (Italy), GreCon (Germany), LEUCO (Germany), AKE (Germany), Coral (Italy), Ferwood (Italy), Hans Weber (Germany), Freud (Italy), Panotec (Italy), Festool (Germany);

Upholstery & Bedding Machinery

Duerkopp (Germany), Nantong, Baomo, Elektroteks (Turkey), PFAFF (Germany), Adler (Germany);

Materials and Equipment for Upholstery & Bedding

Aydin (Turkey), Bekaert Deslee (Belgium), Boyteks Tekstil (Turkey), Xinyada, Artilat (Belgium), Okin Refined (Germany), Limoss (Germany), ALFA (Switzerland), LINAK (Denmark), TiMOTION (Taiwan), Ateja (Indonesia);

Hardware, Components & Fittings

Italiana Ferramenta (Italy), Repon (Taiwan), Sige (Italy), Titus (UK), Cyber Lock (Thailand), FGV (Italy), SERVETTO (Italy), Sugatsune (Japan), OMT-Veyhl (US), King Slide (Taiwan), Salice (Italy), Kastamonu (Turkey);

Wood Products & Adhesives

Urufor (Uruguay), Pollmeier (Germany), American Softwoods (US), Prochile (Chile), Lignadecor (Turkey), Kleiberit (Germany), H. B. Fuller (US), Bostik (France), Franklin (US);

Materials and Equipment for Interior Design

Alvic (Spain), REHAU (Germany), Schattdecor (Germany), ICA (Italy), PYTHA (Germany), ECOID (Korea), Tece Dekor (Turkey).

Rise in custom furniture spurs demand for imported hardware

Market adjustment ushers in opportunities

Custom furniture has been experiencing continuous growth and steady development, even amidst a slowing domestic home decoration market in recent years. Brands focusing on finished furniture have also dipped their feet into the custom furniture market and this is set to become a new trend of the industry.

Among them, hardware fittings plays an especially important role in custom furniture. Back in the days of standardized finished furniture products, the premium furniture market and more profitable branded furniture market were mostly dominated by imported hardware companies. After those furniture manufacturers started shifting their focus to the custom furniture market, all major bespoke furniture makers have turned to furniture hardware accessories imported from Germany and Italy as one of the biggest selling points of their products.

In the era of custom furniture, consumers’ concerns have transitioned from furniture brand, quality and design to focus on the material. The apparent advantages of imported hardware accessories in terms of brand, functionality, style and quality enable renowned overseas hardware accessory brands to rapidly grab a slice of the custom furniture pie. From partial to full house customization, the trend will continue to cause the interest and demand for imported hardware accessories to surge.

At CIFM / interzum guangzhou 2017, the industry’s leading furniture hardware brands will gather in Hall 14.1 to showcase the season’s latest innovations and technology.

Visitor online pre-registration for the event is now available. Successfully pre-registered visitors can enjoy free and fast entry, receive a free show catalogue and PIAZZA lounge privileges. To pre-register or learn more about the event, visit


About the Organizers


As a world-renowned trade fair organizer, Koelnmesse has an excellent track record for organizing some of the world’s most successful trade events, such as the accomplished interzum and imm in Cologne, Germany and furniPRO ASIA in Singapore. With 90 years’ experience in organizing large-scale commercial events connecting buyers and sellers, Koelnmesse brings forth an unrivaled skill-set and expertise needed to develop CIFM / interzum guangzhou into the premier international furniture production trade show in Asia.

China Foreign Trade Centre (Group)

The China Foreign Trade Centre (Group) is a highly qualified and experienced exhibition company. For more than 50 years, it has been organizing the China Import and Export Fair (also known as the Canton Fair), the largest trade fair in China. It is also the organizer of CIFF (China International Furniture Fair (Guangzhou), Asia’s biggest furniture trade fair.